Philadelphia Museum of Art Uses Bar Coasters to Promote Dream World Exhibit

The Philadelphia Museum of Art is promoting Dream World: Surrealism at 100 with a creative campaign, placing custom bar coasters in 16 venues across Philadelphia. The exhibit celebrates 100 years of Surrealism and is now on view through February 16.

Branded bar coasters are a great tactic, because they put a message right in front of people during social moments, making it more likely to be noticed and talked about.

See more coaster photos HERE.